Be prepared to reminisce, feel even better about this great country, and plan your next New Zealand adventure. ‘These posters are more than just advertising: they make people dream.’

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Selling the Dream
is the first dedicated and extensive celebration of tourism posters and other publicity that helped promote New Zealand – both locally and to the world – until the 1960s. This was a pivotal period in the history of New Zealand publicity – before television and colour photography changed the publicity landscape forever – creating not only a tourism marketing proposition but a sense of national identity as well. The imagery is some of the finest graphic art ever produced in New Zealand, and as arresting and impressive today as when it was first created.
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Published by award-winning New Zealand publisher Craig Potton Publishing, the book is a 408-page, large-format, high-end production with close to 1000 images and 11 specially commissioned essays. The book represents the combined efforts of three guys seduced by the art of early New Zealand tourism: Peter Alsop, Gary Stewart and Dave Bamford. It represents one of those tireless labour-of-loves we couldn’t resist. Fortuitously, this was one of the lucky late night projects that got completed.
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The book is dedicated to the artistic pioneers who designed and created the inspiring images that make Selling the Dream; pioneers who deserve to be better recognised and admired for their contribution to New Zealand’s art history and pivotal role in shaping our national identity. We hope you enjoy the book as much as we’ve enjoyed creating it. If you enjoy the sampler, an on-line order via our site will save you 10% of the book’s recommended retail price (with free postage within NZ) (Buy).