There are two types of people that ask you about developing a book like this. The first ask the question ‘are you going to make any money out of it?’ These are the people that think they understand what having a passion means … but they don’t. The second type just pat you on the back for making a contribution to the fabric of this great country called New Zealand. We owe a great deal to a wide range of enthusiastic supporters of this book, including the well-known Kiwis quoted below.
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What an unbelievable avalanche of images! To see such a beautiful and painstaking catalogue is quite literally breathtaking. One superficially knows the works are “hand-done”, but not until you go deeper into the images with this in mind can you really appreciate the exemplary craftsmanship. It makes me dizzy and a little bit inadequate just thinking about it, and I’m amazed we even had artists and designers of this calibre operating in New Zealand! I can’t praise the book highly enough.

Dick Frizzell – Artist
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This inspiring book underscores the fantastic product that New Zealand’s tourism industry has offered from the outset, as well as the creativity and passion of the people in the industry. The images speak as loudly and positively about New Zealand today as when they were first made. This book fills me with pride as a New Zealander and with huge energy to further lift our tourism potential and success.
Martin Snedden – Chief Executive, Tourism Industry Association New Zealand
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This is the stuff of Kiwi dreams. These images instinctively yank at why we love this great country. This is a book of lasting enjoyment that will rekindle your favourite holiday memories.
Al Brown – Chef and Writer
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It is in the art of the poster that artists use their imagination and invention to unashamedly celebrate and reveal the uniqueness of the New Zealand scene.

Hamish Keith – Cultural Historian
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I am so glad these images have been brought together in this beautiful book. It is a wonderful acknowledgement of the importance of graphic design within the history of New Zealand art. I know a lot of people will get enormous pleasure from rediscovering how the world saw us and how we saw ourselves.
Fran Walsh – Writer
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For over a century now, New Zealand has pioneered many advances in tourism marketing, with the hope and enthusiasm of the world’s youngest country on show. This is a fantastic pictorial record of how New Zealand developed the essential foundations of the tourism industry we enjoy today.

George Hickton – Chief Executive, Tourism New Zealand 1999–2009
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Having crafted some of these images and supported the creation of many others, I was thrilled to read this book. It is a timely and timeless celebration of almost-forgotten New Zealand art. We did our utmost in the day to faithfully portray the best of New Zealand, and in a creative and alluring way to grab attention both here and abroad. This wonderful publication will similarly arrest and, like the art, impress for a long, long time.
Alan Collins – Art Director and Manager, National Publicity Studio 1944–86.
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You’ve sold me this particular dream alright.  Ka kite ano Toss, Colin and Ralph; kia ora Marcus King and Leonard Mitchell! This book is one fantastic contribution to New Zealand art history.
Mark Stocker – Associate Professor, University of Otago