We were always confident that Selling the Dream would be a visually appealing book (but don’t just take our word for it). But what often makes a book like this is not just alluring imagery, but inspiring and intriguing research as well.
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To achieve this, we commissioned 11 essays on different aspects of early tourism publication, curated by Peter Alsop who also produced a fascinating tourism publicity timeline (you have to do something with a couple of years of notes). We are delighted with the results and immensely grateful to the following authors for their contribution.
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Creating a Tourist Industry: The Backdrop for Tourism Publicity
Margaret McClure,
a public historian well known for The Wonder Country, a definitive history of New Zealand tourism
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Shaping New Zealand’s Identity: The Role of Tourism Publicity
Richard Wolfe
, an accomplished art historian who has published numerous books on New Zealand’s social history, including most recently In the Post, a history of New Zealand stamps
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Against the Odds: Attracting Visitors in the Golden Age of Travel Posters
David Pollack
, a highly regarded vintage poster dealer in the United States (www.dpvintageposters.com) and past President of the International Vintage Poster Dealers Association
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Happy Marriage: Aligning Tourism and Publicity
Richard Wolfe
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Selling M
aoriland: Māori at the Centre of Tourism Publicity
Mark Derby
, who works at the Ministry for Culture and Heritage and has a deep knowledge of Māori history, including a research interest in the interface of the arts and Māori culture
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Publicising Peaks: Early Promotion of Mountain Tourism
Lee Davidson
, a Senior Lecturer at Victoria University of Wellington with a specialist focus on tourism, leisure and cultural heritage, and the significance of mountains in particular
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Apprentice Dream Makers: Teenage Commercial Artists
Gail Ross, an art historian who focuses on 20th-century New Zealand printmakers and ephemera, and the interface between the commercial and fine arts
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High Art: The Fine Art of Commercial Art
Warren Feeney
, a widely respected art historian and current Head of the Academy of Fine Arts in Wellington
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Lasting Images: Photography and Tourism Publicity
Barry Hancox
, collector and historian of 19th-century New Zealand photography, editor of The NZ Ephemerist magazine and owner of Christchurch’s long-established Smith’s Bookshop
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Scintillating Cinderellas: New Zealand Tourism Poster Stamps
Gail Ross

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Splendid Naturalism: New Zealand’s Posters in a Global Movement
Nicholas D. Lowry
, President and Director of the Vintage Poster Department of New York’s Swann Auction Galleries, a 70-year-old auction house specialising in works on paper